7 Secrets to Attract Millennials to Ecommerce in 2018

7 Secrets to Attract Millennials to Ecommerce in 2018


Millennials can be fickle-minded and easily influenced, which make it hard for retailers to turn them into loyal customers. To get them into the game, follow these seven business strategies to help you stay competitive.
Millennials: The people approaching their adulthood in 2000s are known as Millennials or the Generation Y. To get them into the game, following are seven intriguing business strategies to follow to stay competitive.

1. Buying Online, Picking Offline

According to a survey conducted in the US, it was found out that a whopping 88% of millennials would prefer making a purchase online and then picking it up at the store, instead of getting it shipped to their places. Why? It saves money.
This information can be used to attract more customers! How? Offer discounts if the customer chooses to buy online, pick up at the store. This would save you from the handling charges and the shipping costs.

2. Refunds over Discounts

It was observed that the majority of millennials would prefer a refund/cash back on heavy electronics instead of competitive discounts. This gives them the illusion that they made money after purchasing something and allows them to spend that “earned” money on shopping even more.

3. Obsession with the word “Free”

The present generation is clearly going gaga over free stuff. Whether it is a small gift, a coupon, a book, whichever! Providing something free on an order can attract quite a lot of millennials. Free shipping is the best option. Free subscription or in our case free 1 month hosting when you subscribe.Attractive discounts or free gifts on a certain amount spent would definitely catch their attention.

4. Product Videos

Generation Y has got itself so engrossed in the digital world that they have lost the ability to sit back and read for a while. Having an elaborated product video that explains the key features and hidden meanings of the product offered will clearly attract more traffic than a lengthy product description. Videos make them see and imagine better. It takes away the element of doubt by clearly offering to show the exact same product that the customer will get in their hands once they open the box.

5. Social Media

It is a no-brainer that more than half of the population today is obsessed with social media. It is anticipated that the number of social media users would reach 2.5 billion in 2018. Social Media Marketing has had huge impacts on customers. Users have confessed that the reviews and comments on a product from people on social platforms influence them to make decisions. When it comes to millennials, they say that social media is their most preferred platform when it comes to online shopping or e-commerce markets.
Also, Instagram was said to bring more business than any other social media websites. Perhaps because of its heavy user base and the utterly catchy and attractive photographs, Instagram has been able to woo customers into buying more fashion related products online. Get in touch with someone who has a good number of followers and pitch them to advertise your product on Instagram. It sure would bring some good business to the plate.

6. Mobile Applications

Smartphone users are expected to hit the 1 billion mark in 2018, following the previous year statistics. Going mobile will reach out to more customers because the new and the upcoming generation is the “phone” generation. Instead of spending more time on bigger screens, they feel that a smartphone is better as it is compact and easier to use. Creating user-friendly apps and providing special app discounts would bring more customers to your store, thus increasing your overall business.

7. Easy on the Eyes

One thing that millennials struggle the most with is the search option. Make sure that your algorithms make it easy for the customer to search for exactly what they want. A recent example that has pissed most people is the fact that they see something appealing on a social media website and click on it in hopes to get more details and eventually purchase it. But when they do click on it, they are directed to the main website and now they have to actually search for the product that they first saw. This gets irritating because if they type the related keywords in the search box, a thousand results pop up. Disheartened and annoyed, they leave without even grabbing a second look. This is something that e-commerce websites have a huge scope to work on.

Conclusion

Millennials are fickle-minded and easily influenced people, which make it hard for them to stick and be loyal to the same retailer. But then again, with a few tactics like the ones mentioned above, one can easily convert the Gen Y and lure them into buying stuff online. Stay competent in 2018 and keep struggling to get big in the market!

The best Google tools for ecommerce business.

The best Google tools for ecommerce business.

There are loads of online resources to help maximise your business’ potential. We’ve plucked a selection of the best Google tools available.Google reigns as the world’s most popular website, so boosting your business’ profile on the search engine is a must for online success. Alongside tools to help you do this are resources that can enable you to make improvements to your customer journeys and to better understand your market.

Google Analytics

Let’s start with the most obvious: Google Analytics. This is an essential tool for optimising your website and understanding your customer base. This free tool helps businesses identify which channels are performing the best in terms of sending traffic to your website or apps and where the conversion process may be falling down, helping you to understand where best to concentrate efforts. Without analytics, making improvements to your site and the customer journey comes down to little more than guesswork.

Google Merchant Centre and Google AdWords

To give your products a profile in Google Shopping and other Google services you need to upload relevant product data to the Google Merchant Center.
Once your products have been uploaded, you can help to get them in front of shoppers’ eyes by creating a campaign in Google AdWords. You have full control, producing your own ad and selecting the most appropriate keywords. The resulting ad will pop up alongside the search results when customers type in relevant keywords. Ads are charged on a pay-per-click basis and there is a “Keyword Tool and Traffic Estimator” to help establish the best keywords and to aid with budgeting.
Measuring the ROI over a set period will soon reveal whether this is providing value to your business.

Google Alerts

Alerts is a useful tool for discovering what is being said about your business. Set up in a matter of seconds, it delivers a weekly, daily or as-it-happens email roundup of online coverage about your brand. Alerts can also be handy for keeping an eye on competitors and for staying on top of the latest industry news.